From Idea to Impact
End-to-end Product Management Partners
Strategy, applied AI & growth—all measured by outcomes
What we do
Outcome-driven tech product partners—from strategy to growth.
1
Strategy & Roadmaps
We turn ideas into goals, roadmaps, KPIs, and sequencing—then run the rituals to keep delivery moving.
2
Design & Validation
Customer discovery, user flows, wireframes, and prototype tests—prove value before heavy build.
3
Applied AI Products
Agents, RAG, and LLM features where they matter—with evaluation, guardrails, and SLOs (quality/latency/cost).
4
GTM & Growth
Activation, retention, and monetization—experiments, analytics, and pricing to make the product pay off.
How we work
At SDTR we follow a simple product management path:
Discover → Prove → Grow
• Discover (1–2 wks): align goals, risks, and KPIs; map users & jobs-to-be-done; decide what to not build.
Deliverables: brief, outcome tree, KPI sheet.
• Prove (3–6 wks): prototype + evaluation loops; instrument analytics; ship to a small cohort and compare vs. baseline.
Deliverables: prototype, test plan, KPI readout.
• Grow (ongoing): release train, activation/retention experiments, pricing tests, weekly KPI reviews.
Deliverables: backlog, experiment log, growth dashboard.
Engagement options
Three ways to collaborate with SDTR—each designed for your stage.
• Focus Sprints (2–4 wks): one specific outcome (e.g., onboarding uplift, PMF proof, AI eval rig).
Includes: scope brief, prototype, KPI readout, next-steps.
• Fractional Leadership: part-time CPO/COO/CGO to run cadence, roadmap, and metrics with your team.
Includes: weekly rituals, roadmap, stakeholder updates.
• Build–Operate–Transfer: we stand up the product motion (or AI capability), operate it to targets, then hand it over.
Includes: runbook, training, success criteria.
Applied AI, done responsibly
SDTR only ships AI-powered products when passing the baseline.
• Evaluation-first: task success + human rubric; where relevant MAE/MAPE/backtests; A/B vs. non-AI workflow.
• Guardrails: data minimization, PII redaction, prompt/output filters, rate & cost budgets.
• SLOs: explicit targets for quality, latency, cost; drift monitoring and rollback plans.
• Stack-agnostic: OpenAI/Anthropic/local LLMs; RAG with connector strategy; integrate with your infra.
The operating cadence
SDTR enforces cadence and rituals to keep delivery moving.
• Weekly: planning, release review, KPI readout — a single visible action list to keep progress clear.
• Monthly: roadmap check, experiment learnings, stop/continue/start decisions.
• Dashboards: North Star + leading indicators (activation, depth, retention, payback).
• Tools: Jira/Linear, Notion, Figma, Amplitude/Mixpanel/GA4, dbt/BigQuery, Python/SQL.
Who we help
Teams where we make the most impact.
• Seed → Series B teams needing speed, focus, and measurable growth.
• Corporate innovation pods seeking startup-style execution with enterprise guardrails.
• Cross-border launches (Japan ↔ EU / US / global) where positioning, onboarding, and GTM must fit local reality.
• Language & culture: daily work in English/Japanese; distributed & async-friendly.
Can SDTR help you?
Let’s start with a conversation.
growwithsdtr@gmail.com
FAQ
Answers to key questions about working with SDTR
SDTR typically works with early-stage startups, scaleups, or innovation teams within larger companies. Our clients span fintech, AI, DeFi/Web3, SaaS, and digital commerce.
No. While our team is based in Japan and Europe, we support global clients — especially those launching into these markets or needing localized strategy.
Both. We offer fractional or interim CPO/COO/CGO roles as well as project-based product consulting, depending on your stage and needs.
We combine structured assumption testing, user research, MVP design, and outcome-based iteration to validate product-market fit fast — then help you scale it.
Yes. We support pitch deck creation, value proposition refinement, and investor-facing storytelling to align your product narrative with growth goals.
Just reach out via the contact form or email us. We’ll schedule a short intro call to understand your needs and tailor a proposal.
We build GTM strategies grounded in user research, segmentation, and traction channels. We prioritize fast learning loops and align messaging, acquisition, onboarding, and retention into a cohesive funnel.
We cover both. We run ideation workshops, map user flows, create wireframes and prototypes, and test usability — ensuring the design matches the product’s goals and user expectations.
That’s one of our sweet spots. We help clients validate early assumptions, define MVPs, and conduct generative research to reduce risk before committing to development.
We typically complement existing teams — bringing in senior-level expertise, structure, and speed where needed. We can also set up product practices from scratch if you’re just getting started.
We align with clients on outcomes from the start — whether it’s reaching PMF, reducing churn, increasing activation, or hitting investor milestones. Then we track leading indicators and key metrics.
Yes. We can craft your product narrative, refine your story, and align your messaging with traction and strategy — whether for seed rounds or demo days.
We work remotely but are flexible. Depending on the engagement, we’re happy to align time zones or occasionally meet in person in Japan or Europe.
It varies — from short-term sprints (2–6 weeks) for validation or pitch prep, to longer-term support (3–6+ months) for roadmap delivery, growth ops, or interim C-level roles.
“SDTR” is derived from the Japanese verb 育てる (sodateru), which means “to raise,” “to nurture,” or “to foster growth.” This reflects our commitment to helping startups grow and thrive through strategic guidance and support.
We lead cross-functional squads and ship. Engagements span strategy through launch and growth.
Yes — most work is confidential; we share anonymized outcomes and approaches.